ResearchDataTechnologyResearchintogrowth

Products

The systemswe buildto back it up.

Platforms, intelligence layers, and measurement tools - each solving a specific problem for brands, agencies, and media owners across East Africa.

• IntelligenceEchoKnow what aired. Prove what was said.Echo listens to East African radio and podcasts continuously, transcribes them in the vernacular languages global platforms skip, and turns speech into timestamped, citable evidence for brands, agencies, stations, and communications teams.Topic and sentiment radar across 22+ stationsAd proof of play, with the audio clip on every verdictLive-read verification: pass, partial, or fail per airingCompetitive share of voice by brand, station, and languageCompliance and reconciliation: booked against detectedStation sales intelligence: leads from rival airtimeBook a demo on your own data 50+stations on air1.18Mtranscript windows produced44+vernacular languages7commercial applications
• PlatformOOH location intelligence.One platform to plan, buy, and measure out-of-home. Data-led site selection, audience scoring, budget simulation, and AI-powered verification of every proof-of-posting image.Open the platform
• IntelligenceFree-to-air audience intelligence.Monitors YouTube simulcasts of 15 East African free-to-air television channels. Records concurrent viewers, captures live chat, and turns ephemeral audience data into a permanent, comparable record.Open the platform
• PlatformMedia planning and governance OS.The operating record for media planning and trafficking across digital, TV, radio, OOH, and print. One deterministic naming standard, version-controlled plans, and automated reconciliation.Open the platform
• IntelligenceConsumer ResearchSocial listening and brand intelligence.Powered by Brandwatch. Track what consumers are saying about your brand across social and web channels, with keyword monitoring, sentiment analysis, and competitive share of voice.Book a demo on your own data
• PlatformKreate CommerceConversational commerce intelligence.Capture conversations, understand customers, and convert chats into orders. A unified inbox across WhatsApp, Instagram, Facebook, Telegram, email, and SMS, with AI-powered customer support.Book a demo on your own data
• MeasurementMarketing Mix ModellingQuantify channel contribution.Advanced MMM, contribution modelling, demand sensing, and real-time dashboards. Isolate marketing impact, allocate budgets smarter, and forecast outcomes under multiple scenarios.Book a demo on your own data

The services we offer to back it up

Evidence overguessworkat every stage.

Beyond the tools, our team runs the analysis behind the decisions - so strategy starts from what your market actually does, not what you assume it does.

1. 01

   Social Listening & Sentiment

   We track brand and competitor mentions across social media in real time with Brandwatch, then run sentiment analysis to tell you exactly how consumers feel about your product, brand, or campaign - before it becomes a headline.

   • Brand & competitor mention tracking
   • Sentiment & emotion analysis
   • Campaign & crisis monitoring
   • Real-time alerts & reporting

   Read more
2. 02

   Market & Consumer Research

   Consumer, competitor, and brand research that replaces assumptions with evidence, so every strategy decision starts from what your market actually thinks.

   • Consumer research
   • Competitor research
   • Brand health & perception studies
   • Qualitative & quantitative methods

   Read more
3. 03

   Marketing Mix Modelling

   We quantify what is actually driving your results across media, price, promotions, and seasonality, so budget goes where it earns the most, not where it always has.

   • Channel & spend attribution
   • ROI & budget optimization
   • Scenario planning & forecasting
   • Short vs long-term impact
4. 04

   Business Process Mapping

   We map how work actually moves through your business, surface the bottlenecks slowing it down, and design the path to automate it.

   • End-to-end process mapping
   • Bottleneck & inefficiency diagnosis
   • Automation readiness assessment
   • Workflow redesign & documentation

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5. 05

   Web Development & SEO/GEO

   We design and build fast, conversion-focused websites, then make sure they get found - through classic search engine optimization and the emerging discipline of generative engine optimization, so your brand shows up whether someone is Googling or asking an AI.

   • Website design & development
   • Technical & on-page SEO
   • Generative engine optimization (GEO)
   • Performance & conversion optimization

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6. 06

   Software Development

   We design and build full-stack systems, from internal tools to customer-facing platforms, engineered to scale with your business rather than just launch.

   • Full-stack web & mobile apps
   • API & systems integration
   • Cloud architecture & DevOps
   • Ongoing maintenance & support

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Case studies

Evidencefrom the fieldnot the deck.

How we have helped brands replace guesswork with systems, and systems with results.

• OOH intelligence

  Data-led OOH planning for a national beverage campaign

  Replaced manual site selection with OOHna's scored recommendations across 306 sites. Budget efficiency improved when seven high-scoring sites the planner would not have considered were added to the plan.

  Sites scored

  306

  Sites selected

  35

  Scenarios compared

  3

• Broadcast intelligence

  Vernacular radio monitoring for a financial services brand

  Echo detected 183 mentions across 17 stations in four languages within one week. The brand's media plan allocated 60% to English stations, but 92% of the conversation happened in vernacular.

  Mentions detected

  183

  Languages

  4

  Vernacular share

  92%

• Audience intelligence

  Prime-time audience measurement for a Kenyan broadcaster

  LiveFTA measured concurrent viewership at 10-minute intervals across the prime-time window, revealing that 40% of the 7pm bulletin audience left within 15 minutes of the programme transition.

  Peak viewers

  14.6K

  Audience decay

  40%

  Days tracked

  30

SmarterMarketingSmarter

Every industry has its own challenges. We built Datalytics to adapt, so whether you're managing vendors, launching nationwide campaigns, or scoring creative ideas, we've got the data muscle to back you up.

across everyindustry

FAQ

Questions,answeredbefore you ask.

• What does Datalytics actually do?

  We build marketing technology tools (OOHna, AdOps, Echo, LiveFTA, Kreate Commerce) and run the data and research services behind them - social listening, market research, marketing mix modelling, business process mapping, web development, and software development - so you get both the software and the team that knows how to use it.

• Do I need to use your tools to work with your services team, or vice versa?

  No. The tools and services are used independently. You can bring in our research, social listening, or marketing mix modelling team without adopting any of our software, or use a tool like AdOps or Echo entirely on its own.

• What is Brandwatch, and why do you use it?

  Brandwatch is the social listening platform we use to track brand and competitor mentions across social media, forums, and news at scale. We layer sentiment analysis on top of what it captures, so you get a read on how people feel, not just how much they are talking.

• What is GEO (generative engine optimization)?

  GEO is the practice of structuring and positioning content so AI systems - ChatGPT, Google AI Overviews, Perplexity, and similar - can find, understand, and cite it, the same way SEO does for classic search engines. We offer it alongside classic SEO as part of our web development service.

• Which industries do you work with?

  We work across tech, healthcare, financial services, insurance, retail, travel & entertainment, telecommunications, FMCG, capital markets, and automotive - see the full list further down this page.

• How is a project typically structured?

  It depends on the service - a social listening engagement starts with defining what to track, a research project starts with scoping the questions that matter to your business, and a process mapping engagement starts by mapping how work currently moves through your team. Get in touch and we will walk you through what applies to your case.

• How much does it cost?

  Pricing depends on scope - which tools or services you need, and how much data or how many stakeholders are involved. Reach out and we will give you a quote scoped to what you actually need.

• How do I get started?

  Email us with a short brief on what you are trying to solve, and we will follow up to scope the right mix of tools and services for it.